Privacy Policy
This Privacy Policy (“Policy”) explains how BrightEdge Enterprises Inc. ("BrightEdge”, “we”, “our”, or “us”), collects, uses, discloses, and safeguards the personal information of individuals (“you”, the “User”, or the “Customer”) when using the Stirva application (“Stirva”, "Service" “we”, “our”, or “us”), and related Services. By creating an account, using the Services, or otherwise providing us with your information, you consent to the practices described herein.
1. Scope and Application
This Policy applies to all users of Stirva’s web application and related services, regardless of geographical location, though Stirva is governed primarily by the laws of Ontario, Canada and the federal Personal Information Protection and Electronic Documents Act (PIPEDA).
By using the Services, you acknowledge that your personal information may be transferred to and processed in jurisdictions outside of Ontario, including the United States, where some of our third-party service providers are located.
2. Information We Collect
We collect the following categories of information:
2.1. Information You Provide Directly
Account details: name, email address, password.
Business information: business name, business email, business address, recipes, product listings, ingredient costs, other expenses, customer order information.
Payment information: provided via Stripe (Stirva does not store raw payment card details).
Communications: emails, messages, or inquiries you send us.
2.2. Automatically Collected Information
Device and browser information.
Usage data: pages visited, features accessed, time spent.
Analytics data through Google Analytics (aggregated traffic, demographics, and behavior patterns).
2.3. Information from Third Parties
Payment confirmation from Stripe.
AI-powered outputs generated via OpenAI.
Marketing and Transactional email preferences and campaign engagement through Twilio.
Application hosting and infrastructure performance data through Bubble.io.
3. How We Use Your Information
We use collected information to:
Provide, maintain, and improve the Services.
Process subscription payments and manage billing.
Enable recipe management, storefronts, and order tracking.
Deliver AI-powered assistance features.
Send transactional communications (account updates, subscription reminders).
Send marketing emails, newsletters, and promotions (with your consent).
Monitor usage, diagnose issues, and analyze trends via analytics tools.
Comply with legal obligations or resolve disputes.
4. Email Marketing and Consent
By providing your email address, you may opt in to receive marketing communications. Consent is obtained at the time of account registration.
You may withdraw consent at any time by clicking the “unsubscribe” link in any email or by contacting us directly.
Even if you unsubscribe from marketing, we may continue to send you transactional or service-related emails (e.g., billing notices, feature updates).
5. Data Sharing and Disclosure
We do not sell or rent personal information. We may disclose data only in the following limited circumstances:
To third-party service providers who assist in payment processing, AI services, analytics, infrastructure, and email marketing.
To legal authorities when required by law, subpoena, or regulatory request.
To successors in the event of a merger, acquisition, or sale of assets, provided the recipient agrees to respect the terms of this Policy.
6. Data Retention
Your personal information and business data will be retained for as long as your account remains active.
If you cancel your subscription, your account will remain active until the end of the billing period. Data will not be deleted automatically but may be deleted upon your request via account settings or by contacting us.
We may retain certain information for up to twelve (12) months after cancellation for legal, accounting, or security purposes.
7. Data security
We use appropriate administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no online system is completely secure, and we cannot guarantee absolute security of your data.
8. International Users and Data Transfers
While Stirva is based in Ontario, Canada, users worldwide may access the Service. If you use the Service outside Canada, your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate.
Some third-party service providers (e.g., Stripe, OpenAI, Bubble.io) store or process data outside Canada, including the United States. By using the Services, you consent to such transfers, which may be subject to different privacy laws.
9. Children’s Privacy
The Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware of such collection, we will delete it promptly.
10. Your Rights
Under applicable Canadian law (PIPEDA) and other privacy laws, you have the right to:
Access and correct your personal information.
Withdraw consent for marketing emails at any time.
Request deletion of your data (subject to legal obligations).
Requests can be made by contacting us at info@stirva.app
11. Changes to This Policy
We reserve the right to update this Policy at any time. Material changes will be notified via email or platform notice. Continued use of the Services constitutes acceptance of the revised Policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or your personal information, please contact us at info@stirva.app
